Carlyle Inc.
Organic Internet Marketing

Email Marketing

Email marketing is a cost effective internet marketing tool that has many different utilities. Email can be used for lead generation, customer retention, newsletters, promotions, reminders, birthday wishes, etc. Used properly, email can return significant amounts of traffic, social interaction, revenue or interest in your website. There are endless possibilities for email marketing that are all applicable to your website, no matter how large or small. Carlyle Inc. specializes in email marketing with talents in both the B2B and B2C arenas marketing with text based and custom HTML emails. We've deployed hundreds of successful email campaigns that have delivered solid measureable results. CAN Spam compliant too.

HTML Emails

HTML emails have been around for a while now, with more and more businesses turning to online vehicles for cost effective marketing they're becoming a staple for internet marketing. This trend has spurred huge growth with email campaign service providers and Carlyle Inc has worked with the leaders in this industry. With knowledge of the leading providers solutions and tools Carlyle Inc is fully capable of taking your email marketing dreams and making them a reality, no matter what the budget.

Email Services Providers (ESP's)

Here are a few of the industry leading platforms that we've worked closely with or studied:

Bronto - A robust system with multiple advanced capabilities. Bronto also does a great job of educating with their blog and knowledge center. This is a solid solution with an award winning service department - Worth a look.

ExactTarget - This is one of the more expensive platforms available, but worth every penny for large scale mailings and multiple online campaigns. Very robust.

MailChimp - An inexpensive way to market your email lists, email templates, manage reporting, subscription forms, and it works with Salesforce. A free version is available for small businesses trying to send great emails.

iContact - A great starting point for cost effective email marketing with multiple other CRM features.

Campaign Monitor - This is a marvelous tool we have used extensively for our own company and clients. These guys also do a bang up job of educating the email marketing space.